Eyefluencers
As part of Pressbyrån’s Cinnamon Roll Day campaign, Åkestam Holst launched the clever alternative to the influencer industry in a playful way, by inventing ”eyefluencers”.
The Cinnamon Roll Day (Kanelbullens dag) falls on October 4th and is a 20 years old tradition with an increasingly competitive context.
The Solution
In selected stores, Pressbyrån’s employees were equipped with specially made contact lenses with a cinnamon bun motif and great offers. We helped Åkestam Holst create the film for online paid media.
