Out of home
To highlight the benefits of having a home alarm from Sector Alarm, we developed a campaign that used the houses of actual Sector Alarm customers as billboards.
”This campaign deliberately points burglars to homes empty during the holidays” AdAge.
December is the darkest month of the year in Sweden and when many leave their home to celebrate Christmas elsewhere, it becomes a holiday for burglars as well. But with a home alarm, you can relax knowing that your home is safe.
The Solution
To underline this fact, we went out of our way for Christmas in 2018. We turned the actual homes of Sector Alarm customers into huge billboards – smack down in the middle of suburbia, right next door to our potential customers – lighting up the neighborhoods during the holidays with a clear message, successfully promoting the non-worrying effect of being a Sector Alarm customer.
The Result
The house/billboard spread in the international press, was the Pick of the Day through the holidays on Creativity and became a local attraction during Christmas. Not bad for one (1) outdoor ad.