Having groceries delivered to one's doorstep is not as common in Norway as it is in many other countries. We had to show people that they don' have to go through the hassle of carrying loads of grocery bags home in the cold - there are other options.

To spread the word, we got a giant helping hand from Haftor Björnsson, better known as «The Mountain» in Game of Thrones.

The campaign reached 5 million people in a short time, and the Norwegian online grocery store Kolonial.no has never grown faster.